Politicians are now told they must be 'authentic'- like Nigel Farage, drinking, smoking, men of the people. Food has to be 'authentic' meaning, presumably, made in ovens of clay with woods taken from the right tree in Tuscany or Bengal, using milk from named cow breeds which have been grazing on particular age old grass etc. It is all a con says York - the authenticity brigade is taking people for a ride. Nothing is real, and that's no bad thing!