Have you ever had the cafe dream? Would you like to leave your stressful career behind and be your own boss? Spend your days playing host, enjoying endless cups of coffee, and meeting new people, just like one big, happy coffee-loving family?

A surprising number of people, from all walks of life, aspire to own a cafe and live the dream. But what happens when they wake up and discover the reality?

In Newbies in the Cafe, Dr Judy Gregory, an academic-turned-cafe owner, examines the pros and cons of cafe ownership in Australia and shares the lessons she learned from her own experience. With 11 case studies from cafe newbies, and facts regarding business plans, financial targets, and promotional ideas, this book offers comprehensive, practical advice for anyone considering starting or buying a cafe.

Judy writes with positivity, despite the often challenging aspects of owning a cafe. Her balanced and honest approach allows readers to see all aspects of such a venture so they may tackle their own dream with their eyes wide open.

ISBN: 9780648703808
Author: Judy Gregory
Format: Paperback
Pages: 202
Dimension: 229mm X 152mm